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10 SOCIAL MEDIA OPTIMIZATION STRATEGIES FOR MEDICAL MARKETING

Social networks are fantastic resources for businesses of all sizes looking to promote their brands online. These platforms also provide great opportunities for analysing competitors’ activities, build relationship with your customers increase your brand awareness and create a high converting leads for your business. It’s important that you choose and

5 Social Media Statistics You Should Know

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    Top 10 Misleading Marketing Tactics

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    Is Search Engine Submission Necessary?

    The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other

    Can Any Inbound Linking Hurt My Ranking?

    The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot

    The Importance of Anchor Text in Back-links

    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use

    Absolute Links vs. Relative Links – SEO Value

    The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting

    Incorporation of Company Branding and SEO

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture.

    Strategic Use of Images in Search Engine Optimization

    When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to